Our concept art services cover most of the existing requests for game graphics development. An in-house concept art outsourcing studio will lay a strong visual foundation for your project.
All Services
We create video game concept art, promotional assets, motion graphics, mobile, desktop and non-digital projects. Our artists produce a wide range of game assets including characters, environments and other game objects that require detailed development at the early stages of a game project.
We create game character concept art consequently allowing it to be 2d rendered or 3d modeled. Depending on project requirements, our artist team creates characters of various styles including realistic, cartoon, casual etc. If a character is animated then we create game character concept art for face emotions, poses and movements like idle, walk, run, jump, attack etc.
Environment concept art is useful for 3d or 2d games that are built in big worlds, locations, areas where players explore the game, locate new objects, connect with other players and always engage with the game. Concept art and game design are performed in parallel at this stage.
Our designers and concept artists handle game level design, so you don't need a design team on your side. From simple layouts, we create top-down maps and key viewpoints that show where players enter and where encounters appear. You approve the flow before modelling begins.
Weapons and vehicles are among the most common assets in games, so they have to look great. We create each object from different angles, matching it to the reality of the game. As for the moving parts we break them down separately.
Our game concept art company performs style search and concept art for static in-game images that are used for game loading, menu screens, in-game shop promotions and sales. Also static illustrations are designed for game advertising and promotion in markets.
Whatever the genre, every game has menus, buttons and on-screen information that players need to understand right away. Our UI/UX design services start with simple concept sketches and gradually move to full mockups for desktop and mobile.
We create key art and promotional illustrations for store pages, ads and marketing campaigns. Each image shows your game's characters and mood, so players understand what the game is about and want to try it on Steam, the App Store or Google Play.
Most of our projects require the creation of video game concept art for various objects filling the game world, game vehicles, buildings and other objects. Such work always involves creating many small details that are often not visible to users, but play an important role in forming the integrity of the gameplay.
Our Toolkit
Our artists use a wide range of software and techniques in the process of creating content for games. We are using AI tools and technologies at each stage of the process: building mood boards, sketching first ideas, testing styles, generating textures, and upscaling or cleaning up final art.
3ds Max
Maya
ZBrush
Blender
After Effects
Spine
Illustrator
Photoshop
Substance
Figma
Midjourney
ChatGPT
Grok
Magnific AI
Claude Design
Build your team
Our game concept art company cares about high-quality concept art and on-time delivery, so each project gets more than just the Concept Artist. The Game Designer helps link the visual style to the game concept, and the Art Lead and Project Manager keep the work on track.
Concept Artist
A concept artist designs the basic vision of a game. By laying the foundation for the visual style, the concept artist sets the direction for the graphics. Our Artists have deep expertise in designing characters, environments, objects, static illustrations, and key art.
Game Designer
A game designer works on the gameplay and the semantic concept of the in-game world, so their participation is often extremely important. He explains to the concept artists what the gameplay needs from the visuals, so the art fits the game mechanics and the overall design.
Art Lead
Art Lead participates in every project where game graphics are developed. He supervises the work of game concept artists, monitors the quality of work, makes adjustments, and approves the final results.
Project Manager
Each project at Fgfactory is carried out with a manager who helps the internal team and the client synchronize the work to get the necessary results on time. The project manager passes the client's tasks and goals to the team and keeps the team moving in the right direction.
Defining Artwork
Style has key importance for any game and affects how the audience finds it appealing, and how much each asset costs to make. As a game concept art studio, we have experience creating art styles in all directions.
Pixel Art
Crisp, nostalgic sprites and tiles built on a deliberate grid for retro-styled or indie games.
Low-Poly Art
Simple clean faceted shapes with flat colors perfect for all engines and devices.
Cartoonish Art
Bold outlines, exaggerated forms, bright colors that captivate and engage instantly.
Hyper Casual Art
Minimal, friendly shapes and flat palettes designed for mass-market games.
Realistic Art
Detailed lighting, materials, and proportion for lifelike characters and environments.
Stylized Art
Shapes and colors that look real and great to make the game unmistakable.
Isometric Art
Clear top-down-angled worlds and levels, ideal for strategy, builder, and puzzle games.
Anime Art
Expressive anime- and manga-inspired characters with clean linework and vivid colour.
Discover more Projects
In most of our projects we do concept art as the initial stage of graphics development. This is done to finalize the graphic style, agree on requirements, understand the deadlines for implementation and the necessary team to create the target graphic style.
Production Stages
In our concept art services for video games, artists and AI work together at every stage. Artists set the vision and make the key decisions. AI helps them explore more ideas, test styles and produce the final set much faster.
Gathering references and forming the vision
We start by gathering all the info about your project, and study the most suitable platforms and genres. We collect all the references that will guide our work. A lead artist creates a short brief to use on further stages.
References + AI to explore styles fast
We collect all the references including those stylistically far from the concept, and we integrate AI to try different variations and styles. You pick direction or ask to combine several of them or even to create something more hybrid.
AI-assisted sketches and silhouettes
Our artists create silhouettes, shapes and the main objects, and only then we deploy AI to offer variations on what our team provided. We judge the shapes and see what works and what can be used further.
Concept art for every product component
We create each part and component of the game on this stage. As a game concept art studio, we understand what each artist needs to create high-quality concept art that fits the game's style and vision and make its world feel complete.
Checking it all works together
At this stage, we put characters, environments, screens and UI together and look at them as a whole. We check that colours, proportions and style match across all parts and fix anything that doesn't really match before production scales up.
Models trained on approved concepts
We train and tune models on your approved concepts so they learn everything about the game to follow its unique ambiance and concept. This is how we make sure there are no generic outputs from AI.
Generating all the concept art needed
Once we know the model is fully trained, we generate the full set of desktop and mobile game concept art. Our artists never let AI say the last word, so they check absolutely everything, and repaint what AI did wrong.
What partners say
The concept art design is a key stage in creating the visual style of most projects. We are happy to share feedback from clients we have helped with their projects, including those related to video game concept art outsourcing.
They worked efficiently and quickly addressed inquiries. Professionalism and responsiveness kept the project on track.
Matthew Ng
CEO of Racer Club
AI-accelerated workflow
As a video game concept art company, we create concept art fully fitting your ideas. We also use AI to make this process quicker and ultimately more sophisticated, letting our team to revise them before handing them to you.
Drag to compare
Any game graphics
We create characters, props and all the other assets in one AI-accelerated pipeline and make sure they all fit your game's style.
Built for integration
Our pipelines turn many concepts into production-ready game assets, prepared for hand-off and engine integration.
Tuned frontier models
We work with the most advanced AI models and we train them carefully on your art, so they never give generic outputs.
Finished by senior artists
AI makes drafts for game concept art, and our most experienced artists check them all and refine.
Blog
Check out the latest news and insights on the topic of concept art. Our blog has a lot of useful basic information about design, creating characters and environments, visual styles and other topics related to creating concept art.
Discover the blog
Development of a Specialized AI Assistant for Game and Software Projects
How we built a domain-specific AI assistant that understands game pipelines and software workflows from the ground up.
How to Optimize the Game Development Pipeline Using AI
Practical ways studios are using AI tooling to cut iteration time across art, code, QA and production management.
Cross-Platform Game Development: Tools, Tips and Best Practices
Choosing the right engine, managing platform-specific behaviour and shipping a consistent experience across mobile, PC and console.
FAQ
Here we have collected the basic things that interest everyone who encounters the topic of creating game art. Check out even more useful information about concept art. If you still have questions, just write to us!
Video game concept art is the visual representation of ideas and elements that define the overall look and feel of a video game. It includes sketches, illustrations, and digital paintings that depict characters, environments, props, and other key elements of the game world. Concept artists use their creativity and imagination to bring concepts to life, exploring different designs, styles, and compositions to convey the game's themes, atmosphere, and gameplay mechanics.
Game concept art serves as a guide for the development team, providing a holistic view of the game's visual direction and helping to align the team's vision with the project goals.
Concept art for games is a complex task and a large stage in most game projects. The game often contains various assets including characters, environments, game backgrounds, props and other objects. Thus, in order to perform game concept art, it is necessary to understand the full list of game assets, form the time of work for each of them, and plan the sequence of their creation - from larger and high-level parts to smaller ones.
Concept art of game characters is the formation of the visual style of living objects in the game, which are usually points of attraction for users. Therefore, when developing characters, in addition to stylization, their character, emotions, poses and other components are created.
Concept art of game environments includes the design of the game world, the locations in which the user finds in the game. Synchronization and joint work of concept artists with game designers is important here. Since the visualization of the game world depends on the level design, and directly affects the game balance.
Other objects in the game are usually the filling of the game world and gameplay. Most additional objects only indirectly affect the gameplay and are created to fill the game world with a lot of details, variety and points of interest. However, props and other objects can also affect the gameplay. Here again, close interaction between the concept artist team and game designers is necessary to fill the objects with meaning, as well as their correct use in the gameplay.
Other components of the game, such as key art, background images and other static illustrations also require the work of concept artists. These assets complement the game, adding more attractiveness to potential users.
Developing video game concept art saves project resources: budget and time. If a game project contains a lot of graphics, especially 3D, which takes a lot of time to create, it is necessary to make concept art for future assets at the initial stages of development.
Visualization of the game world, even in the form of drafts, gives an understanding of the chosen style and allows you to make adjustments at the initial stages of the project plan. 2D concept art is created and adjusted faster than final 2D renders or 3D models. Therefore, in case of errors, inconsistencies or other problems, 2D drafts can be changed, redone, corrected or finalized faster.
However, the fundamental task of concept art is to build a visual style for the game. By making concept art for a game project, the development team puts together a visual puzzle and forms a vision. Therefore, it is extremely important to take care of high-quality concept art and select a qualified team with a large background that can implement this stage for future development.
Transferring work on concept art to another team or a freelancer, in other words, outsourcing the work, should be done in several cases:
The cost of concept art should be calculated based on the time required to create one asset and should take into account the following factors:
Taking these details into account, the working time for completing one asset is formed. Also, knowing the details for all assets, the total time of work on concept art is formed.
Each concept art studio and freelancer estimates working hours in their own way based on possible resources, skills and features of the work. In addition, each performer has their own hourly rate for this type of work. Thus, knowing the estimate of working time and the hourly rate of the performer, the cost of work on creating concept art is formed.
The time for creating concept art is formed from individual concept art tasks and the time of their completion. Each concept art task is individual and there are no uniform time standards for evaluating concept art works. Individuality lies in the following factors:
In general, the time for a concept art task starts from several hours and reaches weeks or even more.
To summarize, a team of concept artists, such as those at Fgfactory, will be able to evaluate your individual concept art task and provide a detailed estimate of the work time based on the requirements provided.
